Android Kit Kat

After years of Android operating systems being named sweet treats like Donut and Ice cream sandwich, one day an engineer at Google had the idea that the next version, K, should be KitKat.

Nestlé was a client of J. Walter Thomspon where I was working at the time, and we got the job of helping to broker the deal between them and Google. Working with other creatives we created a set of assets ready for the launch of the world’s first co-branded operating system.

Watch the case study video:

To help broker the deal, I got the job of creating the promotional packaging.

These are the masters for the 4 finger and Chunky bars that were turned into more than 50 million bars of KitKat in 17 markets around the world.

I created a series of animations as part of a parody launch video, squarely putting KitKat into the zeitgeist of tech at the time.
KitKat 4.4 really is the ultimate second screen companion.

I did the ground work for what became the release icon for the operating system.

I also laid the ground work for further promotional elements rolled out globally