Go Faster

Learn how to be a stunt driver, shoot your scenes, look like a total badass and take home your movie trailer.

Go Faster is an immersive movie-making experience where you learn how to drift, J-turn, and hand-brake park, by the business' finest. Then you're filmed doing it - putting you into a Hollywood level movie trailer called Go Faster, where you play the part of the getaway driver - ‘Wheels’. This is the ultimate shareable content.

This is a brand level piece of work designed to move the brand from being well known to well loved by putting you at the heart of an experience, not simply the product.

Go Faster is a live experience. Guests paid £99 / €99 and spent four hours immersed in movie magic. This is their audition. When arrive they are met by the director, stunt co-ordinator and producer of a new movie named Go Faster, and their looking for their getaway driver - ‘Wheels’.

Time to show what you’re made of on camera. It’s Lights, camera, action! as you shoot your cut scenes.

Ok, so you’ve got the look down, let’s see if you’ve got the moves as the stunt team puts you through your paces…

OK Wheels, you made the cut. It’s time to join your crew

Carston Black, a man framed a crime he didn’t commit leads the team. Scarlett Fiore is a munitions expert and safe cracker. What team wouldn’t be complete without the tech guy. Introducing Sparky Mason, there’s not a system on the planet he can’t hack into.

Carston wants revenge. Betrayed by his former partner Remy Lyons it’s time to get the team back together and rob Remy’s casino. All he needs is the getway driver… you.

Creating the movie trailer for you to star in was no mean feat. Directed by Konrad Begg, produced by Greg Hobden and Neil Edson and shot by Jan Richter-Friis with stunt driving by Paul Swift and his team of precision drivers.

Using a bespoke tech backbone with multiple cameras built to capture and track every single shot of a guest as they moved through the experience, trailers were cut together on-site in the mobile edit suite meaning guests got their trailers minutes after wrapping.

Critical to the success of this experience was the PR work done around it. With each deployment which lasted 10 days each, regional lifestyle media and press were invited down on the opening day. Importantly, they received exactly the same experience as the public so they could genuinely say “I did this, and so can you.”

And the metrics speak for themselves…

100% Sellout - in all 5 cities it toured in

60% under 35 - successfully getting to a younger audience

68% didn’t own a Ford - successfully getting to a conquest audience

92% gain - in favorable opinon

2.4bn Media impressions

And the awards came in:

Campaign Event Awards 2018: Winner - Best Digital Experience

Campaign Events Awards 2018: Highly Commended - Creative Event of the Year

Innovative Activation / Event of the Year: Winner @ Drum Experience Awards 2018