Unreal Content

Unreal engine is an incredibly powerful tool that i’ve used in AR, VR, Virtual Production, Immersive experiential and to create content at a pace and flexibility never seen before in traditional content creation.

When producing feature assets for the new E-Transit Custom, I brought the client into a live session with the unreal artist, working together collaboratively, realtime in-engine to set animation parameters, camera angles and fix issues eliminating the traditional workflow of work, render, upload, feedback, do a zoom, repeat. This process can drastically reduce the production timeline.

Reusing the car asset once more from the Explorer reveal, truly sweating the asset for the client, a series of infographic style animations were produced to support further communication and analysis of the vehicle’s capabilities.

When it comes to Ford Pro, conveying the ecosystem is a challenge. All of the benefits of Ford Pro play out over complex scenarios that can’t be explained simply by a truck or van. The idea here was to put it into a ‘world’ of work. The first video is a screen record from Unreal Editor. Those that follow are a sample of those created using the world asset for an investor day in the USA to communicate the breadth of Ford Pro.

Extra credit goes to Imagination’s internal UE team and Digital Salmon.