Work with purpose
Each of the selected projects below were designed to solve real-world business challenges through creativity and connect directly to a brand's strategic goals. From driving consumer engagement to amplifying brand messages, live, hybrid and virtual, these experiences are crafted to deliver measurable results.
Challenge: Create experiences that you can’t physically attend
Experiential, Elevated
Hello! I’m James, a Creative Director with over 20 years of experience from advertising through to experiential marketing. I use my time in the ad world as a secret weapon to create brand experiences today that don't just stand out, but strategically fit seamlessly into bigger communication efforts.
By weaving stunning live experiences, storytelling and content together, my approach ensures that every activation is more than memorable, shareable and succesful - it’s a calculated move aligned with the broader objectives of major brands at the highest levels.
I create and deliver the difference between an event and a real experience.
Don’t take my word for it
“James is in my top 3 creatives to work with as a strategic planner. He can pivot seamless between creative direction and big picture concepting, into designer detail and executional excellence. James always thinks of the user and the audience at the heart of his ideas, making his work not only beautiful, but relevant and effective. ”
“James is in my top 5 people i’ve ever worked with principally (but not only) for his talent, commitment and intelligence.”
“James, my observation of you is that when you’re around things happen, and they don’t when you’re not.”
“I was fortunate enough to work directly into James at Imagination. Best CD I’ve ever had, collaborated with and learnt from. It was a real pleasure to be a part of his team and James’ input elevated every single project to unforeseen levels. A strategic, creative leader, and even jumps on the tools every now and then!”
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